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The Moorcroft story began in 1897, through the ground breaking work of ceramicist extraordinaire, William Moorcroft, who began to sell his work to retailers, including the prestigious Liberty of London, under his own signature.
Today this beautiful pottery is still crafted by hand in the heart of Staffordshire and Moorcroft continues to create art pottery, using renowned heritage craft techniques and acclaimed line up of designers, at the highest level in the Applied Arts.
Each unique clay piece is turned by hand to perfect and refine it's shape. Natural sea sponges give a smooth fettled finish. The designers pass their paper line work to the tracers, who then trace onto each piece by hand. The tube liner then slip trails the design onto the clay shape.
After drying overnight the clay piece is handprinted using a floating technique. This allows the paint to float within the created tubeline areas.
After eight hours of biscuit firing, each piece is hand glazed, dried overnight before being smoothed off by hand and fired for a final eight hours. No wonder Moorcroft is much prized for both it's remarkable artistic and good investment qualities by renowned auction houses around the world.
Moorcroft Cat Nap Black Plaque
The adorable plaque shows a contented black and white cat curled-up amongst various flowers including foxgloves and bluebells. Size W...
Moorcroft A Summer's Sky August Miniature 2021
Wild cornflower's grow in profusion in a hillside meadow. They are a picture of colour, outstripping even the scarlet poppies...
Moorcroft Field Forage September Miniature 2021
September's 2021 miniature is called Field Forage. Summer is fading, birds noisily scour the dry, brown fields in search of...
Moorcroft Delune 23/8 Vase Art Nouveau
Designer, Nicola Slaney‚Äôs six-piece range, incorporates a framed plaque, that honours Delune with its central flower motif at the top...
Moorcroft Delune 41/4 Vase Art Nouveau
The imagery for the windows was inspired by the floral theme of ‚Äòthought‚Äô and combined detailed flowerheads in red, wine,...
Moorcroft Wild Strawberry July Miniature 2021
July Miniature - Wild Strawberry. Delicious wild strawberries with pretty white blossom and sweet red fruits is a sure sign...
Moorcroft Iffley Meadow Vase
On an elegant and extraordinary popular Moorcroft shape, Iffley Meadow showcases the Snakeshead Fritillary, once an extremely rare flower. In...
Moorcroft Bluebell's Song, May Miniature
Emma's fifth piece in her collection of monthly miniature vases is Bluebell Song. If bluebells could sing, springtime in forests,...