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The Moorcroft story began in 1897, through the ground breaking work of ceramicist extraordinaire, William Moorcroft, who began to sell his work to retailers, including the prestigious Liberty of London, under his own signature.
Today this beautiful pottery is still crafted by hand in the heart of Staffordshire and Moorcroft continues to create art pottery, using renowned heritage craft techniques and acclaimed line up of designers, at the highest level in the Applied Arts.
Each unique clay piece is turned by hand to perfect and refine it's shape. Natural sea sponges give a smooth fettled finish. The designers pass their paper line work to the tracers, who then trace onto each piece by hand. The tube liner then slip trails the design onto the clay shape.
After drying overnight the clay piece is handprinted using a floating technique. This allows the paint to float within the created tubeline areas.
After eight hours of biscuit firing, each piece is hand glazed, dried overnight before being smoothed off by hand and fired for a final eight hours. No wonder Moorcroft is much prized for both it's remarkable artistic and good investment qualities by renowned auction houses around the world.
Moorcroft Brave Sir Robin Vase
£245.00
The UK's favourite bird - with its bright red breast is familiar throughout the year and especially at Christmas! Males...
Moorcroft Gamekeeper Butterfly vase
£860.00
A striking Gamekeeper butterfly with orange body, tipped with brown edges and black and white circles, basks with its wings...
Moorcroft A Rare Discovery Plaque
£185.00
96% of the High Brown Fritillary butterfly population has been lost since the 1970’s and it is now Britain’s rarest...
Moorcroft Woody Nightshade
£445.00
At RSPB Leighton Moss, a succession of marsh flowers including woody nightshade bloom along the reserve tracks. The plant is...
Moorcroft Oystercatchers
£825.00
Much loved throughout the UK, oystercatchers are versatile, noisy if disturbed and very clear about what they prefer to eat....
Moorcroft Purple Loosestrife
£795.00
Commonly found in wetlands, Purple Loosestrife has flowers that are both elegant and beautiful and is a favourite habitat of...
Moorcroft Milkmaids
£395.00
Designer Vicky Lovatt’s orange tip butterflies are found hovering on Cardamine pratensis. This herbaceous plant is a perennial, with delicate...
Moorcroft Golden Darter
£845.00
Rachel's stunning vase, Golden Darter is a mass of joyful flag irises and a common darter, one of the world’s...
Moorcroft Dabbler Ducks
£480.00
The nickname for a wigeon is ‘a dabbler’ because of its habit of running its short beak across the surface...
Moorcroft Bearded Tits
£495.00
A collection of designs inspired by RSPB Leighton Moss - the largest reedbed in northwest England, home to important breeding...
Moorcroft Blooming Bitterns
£1,760.00
The bittern is a rare, shy bird which moves silently among the reeds which are its home. Feathered in shades...
Moorcroft The Flock
£395.00
Cotswold sheep are a sight to behold in the rolling green fields of the British countryside. Maureen, or as Hugh...
Moorcroft Ophelia's Return
£1,595.00
Vicky's original design, Ophelia's Flowers, in 2010, was a result of Vicky’s desire to bring the flowers from 'Hamlet' into...
Moorcroft Saffron Gold
£250.00
Saffron Walden is a market town in the Uttlesford district of Essex, not far from Maureen and Hugh’s current home....
Moorcroft Ryden Cottage Plaque
£595.00
Stepping right back to where it all began for Maureen and Hugh as children in Worcestershire, designer, Nicola dug deep...
Moorcroft Ryden Cottage Vase
£495.00
These five pieces form part of a special collection celebrating Maureen & Hugh Edwards’ 35 Years at Moorcroft. Founder, William...
Moorcroft Cat Nap Black Plaque
£415.00
The adorable plaque shows a contented black and white cat curled-up amongst various flowers including foxgloves and bluebells. Size W...
Moorcroft A Summer's Sky August Miniature 2021
£145.00
Wild cornflower's grow in profusion in a hillside meadow. They are a picture of colour, outstripping even the scarlet poppies...
Moorcroft Field Forage September Miniature 2021
£151.00
September's 2021 miniature is called Field Forage. Summer is fading, birds noisily scour the dry, brown fields in search of...
Moorcroft Woodland Canopy Plaque
£965.00
Moorcroft’s design was inspired by native trees and the intention of creating a woodland canopy throughout the seasons. The base...
Moorcroft Woodland Canopy Vase
£995.00
A unique Moorcroft design on both plaque and vase, inspired by The Queen’s Green Canopy project, designed exclusively for Goviers....
Moorcroft Delune Ginger Jar Art Nouveau
£635.00
NEW Designed by Nicola Slaney. Numbered Edition H 15cm Delivery: Please allow up to 6 weeks.
Moorcroft Delune 23/8 Vase Art Nouveau
£560.00
Designer, Nicola Slaney’s six-piece range, incorporates a framed plaque, that honours Delune with its central flower motif at the top...
Moorcroft Delune 41/4 Vase Art Nouveau
£395.00
The imagery for the windows was inspired by the floral theme of ‘thought’ and combined detailed flowerheads in red, wine,...
Moorcroft Delune Plaque Art Nouveau
£345.00
The Glassmaker’s House on Rue du Lac 6 in Brussels, was designed by Ernest Delune. The house, designed between 1883...
Moorcroft Delune Clock Art Nouveau
£260.00
Delune Range NEW Designed by Nicola Slaney. Numbered Edition H 23cm Delivery: Please allow up to 6 weeks.
Moorcroft Delune Tray Art Nouveau
£115.00
NEW Designed by Nicola Slaney. Numbered Edition Dia 10cm Delivery: Please allow up to 6 weeks.
Moorcroft La Vague
£3,660.00
Paul Saintenoy was one of Brussels’s most prominent architects, inside his house, was one of the most beautiful Art Nouveau...
Moorcroft Wild Strawberry July Miniature 2021
£182.00
July Miniature - Wild Strawberry. Delicious wild strawberries with pretty white blossom and sweet red fruits is a sure sign...
Moorcroft End of the Day June Miniature 2021
£165.00
June Miniature - End of the Day, depicts a field of summer poppies at dusk. Crimson flowerheads merge seamlessly into...
Moorcroft Song Thrush Serenade
£760.00
As long ago as 1534, the words ‘Song Thrush’ eased their way gently into the English language. In gardens, its...
Moorcroft A World Awakens Plaque
£745.00
Size Dia 30cm Ltd Ed 30 Designed by Helen Dale Delivery: Please allow up to 6 weeks.
Moorcroft A World Awakens
£895.00
After hibernating, our sleepy hedgehog shuffles its way out of a nest of dry oak leaves, up through new, green...
Moorcroft Yellow Shrine 80/6 Vase
£340.00
Size H 15cm Open Edition Rachel Bishop NEW shape Delivery: Please allow up to 6 weeks.
Moorcroft Yellow Shrine Jug
£360.00
Size H 18.5cm Open Edition Rachel Bishop NEW shape Delivery: Please allow up to 6 weeks.
Moorcroft Yellow Shrine 117/5 Vase
£275.00
Size H 21.5cm Open Edition Rachel Bishop NEW shape Delivery: Please allow up to 6 weeks.
Moorcroft Tengu 3/5 Vase
£230.00
Size H 12.5cm Open Edition Vicky Lovatt NEW Shape Delivery: Please allow up to 6 weeks.
Moorcroft Anna Lily 869/4 Vase
£195.00
Size H 10cm Open Edition Nicola Slaney NEW Shape Delivery: Please allow up to 6 weeks.
Moorcroft Anna Lily 4/5 Vase
£295.00
Size H 12.5cm Open Edition Nicola Slaney NEW shape Delivery: Please allow up to 6 weeks.
Moorcroft Sweetness 122/8 Vase
£325.00
Size H 20cm Open Edition Nicola Slaney NEW Shape Delivery: Please allow up to 6 weeks.
Moorcroft The Pollinators 159/10 Vase
£595.00
There are currently 24 species of bumblebee resident in Britain. Yet sadly, the story of the bumblebees over the past...
Moorcroft Meadow White Vase
£715.00
Britain’s meadows hum with life - from the first flowers of spring to misty autumn days when birds flock to...
Moorcroft Meadow Medley Vase
£1,150.00
Kerry brings us a meadow medley of flowers in an array of soft, pastel colours. Under an arc of white...
Moorcroft Iffley Meadow Vase
£895.00
On an elegant and extraordinary popular Moorcroft shape, Iffley Meadow showcases the Snakeshead Fritillary, once an extremely rare flower. In...
Moorcroft Eriskay Ponies
£1,180.00
If you head North-West of Glasgow, you can travel by boat to the remote Hebridean Island of Eriskay. It was...
Moorcroft Love Birds
£395.00
Emma's design features deep crimson flowers with heart shaped petals and a centre full of the sweetest nectar imaginable. To...
Moorcroft Bluebell's Song, May Miniature
£115.00
Emma's fifth piece in her collection of monthly miniature vases is Bluebell Song. If bluebells could sing, springtime in forests,...
Moorcroft A Rarity Returns, April Miniature
£157.00
Emma’s fourth piece in her collection of monthly miniature vases is A Rarity Returns on the 23/2 shape. Still rare,...
