Moorcroft Vine & Fruit 104/9

Fruit has long been part of the Moorcroft story, from William Moorcroft’s early Grapes design for Liberty & Co. in 1906 to the iconic Pomegranate, one of the first designs to emerge from the Sandbach Road bottle oven in 1914.

Vine and Fruit draws on this rich tradition, reinterpreting the familiar language of leaves, berries and ripening fruit through a distinctly autumnal palette. Rich maroons, smoky blues and warm golds sit against an earthy ground, creating a design that feels rooted in Moorcroft’s heritage and unmistakably timeless.

At its centre, an open plum provides a striking focal point, its rich fruit echoed by the abundant, jewel-like forms of William Moorcroft’s much-loved pomegranates. The result is a fresh interpretation of a traditional Moorcroft theme, celebrating the colour, richness and abundance of the autumn harvest.

Designed By Emma Bossons

Open Edition

Height 22.5cm Width 18cm